Thomas Cook Group Airline has appointed Leo Burnett Germany as its lead creative brand agency following a competitive pitch with four other agencies, including former lead agency, Jung von Matt/Spree.
A new brand campaign, ‘HELLO Holiday’ will support January peaks for the Group Airline.
Leo Burnett will manage B2C and B2B campaigns for Condor in the German market and Thomas Cook Airlines in the UK. Furthermore, Leo Burnett Germany will lead brand communications strategy and creative, with implementation and adaptation in the UK and worldwide.
Paul Schwaiger, Commercial Director Sales, Condor & Marketing says, “Leo Burnett’s response to our brief was strong and innovative. Their creativity, strategic understanding and agility is really going to help us achieve our vision, so we are looking forward to take-off with an experienced and international partner.”
Andrea Albrecht, CEO of Leo Burnett Germany says, "We are very happy to have strategically and creatively met the brief set by Thomas Cook Group Airline. In the always-changing aviation market, differentiation and stand-out is challenging, and it’s a task that we look forward to embarking on. It’s going to be an exciting journey!”
The campaign, named 'HELLO Holiday', showcases the happiness experienced when going on holiday. The creative encapsulates special moments, places and experiences from holidays, and is visually expressed through an emotive and authentic instagram photography-style, with a simple, concise headline, centered on the word, 'HELLO', which is embedded within the visual.
Further iterations of the HELLO Holiday campaign will follow throughout 2019.
In the UK, HELLO Holiday has just launched for January 2019 with digital, OOH, print and radio. In Germany it will launch on January 14th with TV, radio, digital and OOH.
Pitch Credits/ Leo Burnett pitch team:
- Andreas Pauli (Chief Creative Officer)
- Anna Hoehn (Chief Strategy Officer)
- Benjamin Merkel (Executive Creative Director)
- Thomas Koch (Creative Director)
- Birgit Wilson (Client Service Director)
- Anja Bothfeld (Account Supervisor)