With the presentation of their new joint advertising campaign, the four airlines of the Thomas Cook Group are moving even closer together. The new ads feature a sunny yellow-orange colour, reflecting the radiance of the Sunny Heart. It symbolizes the passion of the Thomas Cook Group Airlines staff to ensure that their passengers experience an unforgettable start to their holidays. Emotions in various forms are a consistent element of the new advertising campaign, e.g. in the form of small photos paired with puns or by addressing desires such as togetherness in romantic places or spending more time with loved ones. Another element of the new ad presence is a uniform print featuring digital handwriting to create a more personal approach.
“From now on, our advertisements will focus on that little something which will sweeten the start of our passengers’ holidays,” explains Melanie Braun, Head of Brand Marketing at Condor. “We want to get in touch with our customers, even before they book their holidays, to make them want to choose us to travel during their most wonderful time of the year.“
With the introduction of the new advertising campaign, Thomas Cook Airlines UK, Thomas Cook Airlines Scandinavia, Thomas Cook Airlines Belgium and Condor are now also joining forces in the field of marketing. In addition to the new uniform cabin design with leather seats in grey and yellow, the uniform Sunny Heart logo on all aircraft of the fleet, and joint load control and booking systems, the group’s advertising will now also feature a uniform, customer-oriented design.